Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. Digital marketing is important when it comes to being competitive and relevant within the book-industry.
Else, you’ll miss out on countless opportunities to reach out to your target audience.
Hence, if you are looking for book self-publishing; you have to go for web/digital presence- which are (with brief overview):
Search Engine Optimization (SEO): is all about getting your website to appear at the top of the results when someone searches for your book.
Pay per click (PPC), Search Engine Marketing: An advertiser typically pays a search engine (Google Ads, Amazon Advertising, or Microsoft Advertising) when the ad is clicked.
Social Media Marketing is when brands/authors use their social presences, such as Facebook, Instagram, LinkedIn, or Twitter, amongst others, to target their customers.
Content Marketing means creating pages that do not directly sell products or services, but provide information and details about specific subjects (say, your books).
E-mail Marketing may seem old-school but it’s an effective way to stay in touch with your audience.
Mobile Marketing is also effective because people spend most of their time on mobiles.
Affiliate & Influencer Marketing involves partnering with influencers—celebrities, experts, authority figures—who have an existing audience to whom they promote your book.
Video Marketing are trailers created by professionals, who are e-book cover creators as well.
Audio Marketing through Podcasts and audio books
Viral Marketing is done by customers themselves, as they spread information on various social media networks about your book, when it reaches the point where it's being shared by the general public.
Every industry including book industry, needs a digital marketing strategy to thrive in today’s hyper-competitive, always-on world. That’s why there is a huge demand for highly skilled book design agency such as White Magic Studios.
Also get your book-cover, front and back created by professionals for more success.
Source: https://selfpublishingcompanyuk.blogspot.com/2023/02/which-digital-marketing-of-books-can-be.html
